Media training for researchers
Swiss National Science Foundation (SNSF) Media relations German, French, English
- Target audience
Researchers and communicators supported by the SNSF
- Language
German, French, English
- Duration
1 day
- Format
Workshop
- On-site/online
On-site
- Cost
Free for researchers and communicators supported by the SNSF
How do I communicate my research topic to a broader audience? How can I present complex findings in an understandable way and still be precise?
Researchers are professionals. They know their field of research, are in constant exchange with colleagues and are familiar with their specialist discourse. But current topics such as climate change and the energy transition, pandemics or international conflicts show every day that communication must go beyond the boundaries of the discipline.
In view of the omnipresence of 'alternative facts' in social media and mass media, it is important that scientific expertise is heard in social debates. The public and politicians also expect this. For this to happen, however, scientific data, findings and debates have to be translated into a language that is generally understandable. This is not always easy and needs to be learned.
In the media training offered by SNSF you will practise with experienced editors and journalists how to make a strong appearance in front of the camera and microphone. You will develop an awareness of facial expressions, body language and the tonality of your voice and the strength of your personal attitude. The courses place emphasis on practising interview situations that the researchers will encounter 1:1 in practice. The concise theoretical explanations and the theory in the form of thought slips are also derived from journalistic practice. The courses are each led by two coaches.
responsible for the courses: tv-medientrainer (German/English), microplume (French)
Recurrence: several courses throughout the year