Design thinking for impactful science communication: Crafting engaging products, experiences, and narratives
Conexkt SciComm basics French, English
- Target audience
Professors, senior scientists
- Language
French, English
- Duration
1 day
- Format
Workshop (single session)
- On-site/online
Online, On-site
- Cost
more than CHF 500.-
This one-day, hands-on workshop is explicitly tailored for researchers, professors and senior scientists eager to enhance their science communication skills. Participants will be introduced to design thinking principles and learn how to apply them to create captivating products, experiences, and narratives that effectively convey their scientific research.
The workshop will cover the following key areas:
1. Introduction to Design Thinking: Understand the fundamental concepts and stages of design thinking and how they can be applied to science communication.
2. Empathy and Audience Engagement: Learn techniques to understand better and connect with your target audience, ensuring that your communication strategies are both relevant and accessible.
3. Ideation and Prototyping: Explore innovative ways to communicate complex scientific ideas using storytelling, visuals, interactive experiences, and other creative approaches.
4. Testing and Refinement: Collaborate with fellow participants to evaluate and refine your communication concepts, ensuring that they resonate with the intended audience.
5. Practical Application: Work on a real-life project to apply the design thinking methodology to your own research, culminating in the creation of a tangible product or experience.
By the end of this workshop, participants will have gained the tools and confidence needed to effectively communicate their scientific research to a diverse range of audiences, fostering greater understanding and impact.
Recurrence: on demand